Company governance
Decision Queue
One company-wide register for choices that need evidence, discussion and an accountable conclusion. Each item states the actual question, a recommended starting point, what evidence closes it and the source that created it.
Frame
Agree on the exact decision—not merely the surrounding topic.
Challenge
Review the recommendation, risks, alternatives and missing evidence.
Decide
Name the accountable decision-maker, decision and effective date.
Propagate
Update the source document, roadmap, owner and dependent work.
1 of 31 decisions shown
P1DR-019MarketingDecision recordedOrganic acquisition and referral model
How should the Registry acquire its first Designers and Providers before spending on paid growth?
MarketingDecision recorded
Organic acquisition and referral model
How should the Registry acquire its first Designers and Providers before spending on paid growth?
Why this matters
The free product can propagate through real Projects: Designers join through personal outreach, import a live Project and invite the Providers already involved. Paid acquisition would hide whether this loop creates genuine activation and retention.
Recommended starting point
Run a near-zero-cost Designer-first plan led by personalized LinkedIn and Instagram outreach, warm introductions and earned referrals. Designers become the primary Provider acquisition channel. Gate paid experiments until two cohorts prove Project activation, Provider invitation and eight-week retention.
Evidence required to close
Organic Go-to-Market & Referral Growth Plan with a 90-day scorecard, channel cadence, activation definitions and paid-spend gates.
- Decision owner
- Founder + Marketing + Designer Success
- Required timing
- Effective immediately for founding cohort recruitment
Closure standard
A discussion is not a decision until the source changes.
01Decision and rationale recorded02Named accountable owner03Effective date and review date04Source document updated05Roadmap or budget impact applied06Affected people notified07Evidence or assumptions attached08Superseded choice preserved