Company governance
Decision Queue
One company-wide register for choices that need evidence, discussion and an accountable conclusion. Each item states the actual question, a recommended starting point, what evidence closes it and the source that created it.
Frame
Agree on the exact decision—not merely the surrounding topic.
Challenge
Review the recommendation, risks, alternatives and missing evidence.
Decide
Name the accountable decision-maker, decision and effective date.
Propagate
Update the source document, roadmap, owner and dependent work.
3 of 31 decisions shown
P0DR-021SalesReady to discussDefine the founding Designer profile
Which Designer stage, Project type, operating pain and commitment level qualify for the first cohort?
SalesReady to discuss
Define the founding Designer profile
Which Designer stage, Project type, operating pain and commitment level qualify for the first cohort?
Why this matters
Targeting every emerging and mid-tier Designer produces a weak recruitment message and inconsistent product feedback.
Recommended starting point
Recruit five to ten independent Designers with active Projects, spreadsheet-heavy operations, willingness to invite Providers and capacity to participate in weekly feedback.
Evidence required to close
ICP scorecard, disqualifiers, founding agreement and a 50-account outreach list.
- Decision owner
- Founder + Designer Success
- Required timing
- Before scaled outreach
- Source
- Business Plan 4.0 →
P1DR-022SalesReady to discussApprove Provider recruitment ownership
Who owns recruiting a Provider: the Registry, the Designer, or both—and who maintains the relationship?
SalesReady to discuss
Approve Provider recruitment ownership
Who owns recruiting a Provider: the Registry, the Designer, or both—and who maintains the relationship?
Why this matters
Designers may bring existing Providers while the Registry recruits vetted network coverage. Duplicate ownership can create conflicting communication and qualification expectations.
Recommended starting point
Allow both sources, but make the Registry the qualification and network-status owner; preserve referral attribution and the Designer’s preferred-relationship context.
Evidence required to close
Provider-source policy, CRM ownership rules and onboarding communication templates.
- Decision owner
- Provider Growth + Operations
- Required timing
- Before Provider outreach scales
P1DR-023SalesEvidence requiredSet the Registry-generated lead commercial offer
What percentage, services and obligations apply when the Registry generates and matches a Designer lead?
SalesEvidence required
Set the Registry-generated lead commercial offer
What percentage, services and obligations apply when the Registry generates and matches a Designer lead?
Why this matters
A 20% share of design fees has been discussed for Registry-generated leads, but scope, collection, refunds and attribution require validation and contracts.
Recommended starting point
Pilot a transparent 20% share only on collected design service fees for Registry-generated leads, paired with qualification, matching and operating support; review after the first five signed Projects.
Evidence required to close
Designer interviews, counsel-reviewed agreement, attribution rules and unit economics.
- Decision owner
- Sales + Finance + Legal
- Required timing
- Before accepting or routing paid leads
- Source
- Matchmaking & Offers →
Closure standard
A discussion is not a decision until the source changes.
01Decision and rationale recorded02Named accountable owner03Effective date and review date04Source document updated05Roadmap or budget impact applied06Affected people notified07Evidence or assumptions attached08Superseded choice preserved